A happy child sat at the breakfast table, being presented by his mum with marmalade on toast.
The child is now a teenager and is in a rush to get to school, but because of the bottle style, it is easy and quick to use and therefore he is able to grab a snack on-the-go
The teenager is now leaving for university, this frame shows his mum saying goodbye
The teenager unpacks his belongings in his new university room and finds a hidden bottle of marmalade from his mum, with a note attached saying 'a taste from home, love mum X'
Flash-forward to the teenager now grown up with his own family and giving his daughter marmalade just like his mum did.
The advert ends with a picture of the product up close, the bottle has been shown in every frame yet it hasn't been at the forefront. This frame allows the viewer to become familiar with the brand and the packaging as well as a call to action at the bottom of the screen.
find me in the sweet and savoury spread aisle at your favourite supermarket!