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Skateboard Utilities
Updated: 3/11/2020
Skateboard Utilities
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Storyboard Text

  • I need a new skateboard
  • The skate shop is selling completes for a reduced price than individual pieces
  • I could've bought a board online, but going to an actual skate shop is more enjoyable
  • Five Utilities of Skateboards
  • All these people have new boards from the store across the street
  • Form utility: Turning raw materials into a product for consumers. Example: Skate shops will build complete decks with trucks and wheels rather than buying them separately
  • I bought this board with $100 on my debit card
  • Place Utility: Where the product is available to consumersExample: Skateboards can be bought in skate shops or online
  • Time Utility: A certain time of year when a product is more availableExample: When skate comps are in town, local skate shops offer more products to take advantage of all the skaters being in the area
  • Possession Utility: Trading money for a productExample: Paying for a skateboard with a debit card
  • Information Utility: Communication about service or productExample: Skate shop workers will work with younger kids to make sure they get a board that's right for them
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