One day Maxine, a 42-yr old mom who has two kids was browsing facebook during her office break. A targeted MCC Ad that says "Spend TIME on things that Matter" caught her attention, its the new mobile application, M Power, looking at its promised features and functionalities she got interested and downloaded the app then went on her busy day as an Top Executive in a Multinational firm.
Driving home and being stuck in traffic, she remembered her M Power app, opens it up and registers. As a conservative middle digital user, she first tried the basic feature via MPower's voice recognition and chat bot capability to check her balance - "Rich, what's my current balance?" Rich responded "Hi Maxine, as of Feb 9 you have Php 265,000". The next day, Maxine tried MPower again this time the Traffic Updates feature. As Maxine gains confidence with the MPower she starts to use more and more of its features like online shopping and investments - this helped her save time and manage her finances well. MPower became her life assistant and trusted app for her day to day activities.
4 years later, Maxine's eldest daughter is now graduating from college. During the commencement she looked back on her journey and recalls how MPower helped build her finances so her children will have good education, the family can enjoy travels and she can manage her daily expenses. Maxine can't help but to thank MCC for providing MPower so she can spend more TIME on things that matters.