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Rational Appeal - BUAD 266
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Storyboard Text
Alicia took her dog in town for a walk, as it was sunny and warm outside.
During her walk, she noticed a small crowd of people looking at a poster, outside of a building, which made her curious.
IPHONE 12 PROSAY HELLO TO -5G IT'S THE LEAP OF THE YEARPRE-ORDER NOWat: www.apple.com
Coming up to the sign, she notices that it was an advertisement poster from the upcoming iPhone 12 Pro.
5G IPHONE 12
WOW, this iPhone has a lot of good benefits!
Arriving home, Alicia goes on the Apple website to look at the other benefits, models and price.
After looking at all the benefits, facts, prices, and general information, she decided to pre-order the phone, which made her happy.
One month later, she received her brand new iPhone 12 Pro, which made her over-ally excited as she was one of the first one to get it.
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