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Updated: 9/4/2020
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Storyboard Text

  • Hi I'm George Strait and I'm Built Ford Tough
  • Now this is a family sized vehicle making it easier to spend precious time with your family
  • Opening Scene
  • This Ford F250 has a very powerful 6.7L V8 diesel engine and a nearly 21,000 lb towing capacity. This is a beatiful truck inside and out with a touchscreen display and very beatiful leather and trim configurations for the interior
  • Ethos: Ford is using country music icon George Strait to promote their new ford f250
  • Wisen up and choose Ford as your new ride.
  • Pathos: He is using emotions like love for your family to promote this product
  • Built Ford Tough
  • Logos: George is listing the pros of the truck.
  • An ending comment before the commercial ends
  • closing scene
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