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IMC Burger King Storyboard
Updated: 8/22/2020
IMC Burger King Storyboard
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Storyboard Description

Burger KING Covid-19 campaign

Storyboard Text

  • Covid-19 Introduction
  • Homeless People
  • COVID-19 have took all that we have, Please Help...
  • Paramedics
  • We have been over-working day and night without any rest.
  • The first scene will be about giving a brief information about what is COVID-19 disease and how the disease have affected worldwide population as well as the country's economic condition. Here we explain that COVID-19 is an infectious disease that have infect 23 million lives worldwide and results in Singapore's recession.
  • Inside Burger King Store
  • Let's Help our friends in need. We need YOU !! to be Burger King's support in helping those in need.
  • The second will mostly covers how COVID-19 have affected Singapore citizens and many people have now become unemployed and homeless because of mass dismissals. This scene also provides the fact that Singapore have around 1 thousand homeless people that seek help from an overloaded shelter.
  • Donation Burger Campaign
  • The third scene focuses on the paramedic teams and COVID-19 front-liners that was overworked and was both mentally and physically exhausted, having no time to rest.
  • Closing
  • The fourth scene would like inform people of our campaign and engage them in joining our movement to help the paramedics and the homeless people in need. In this scene we emphasize emotionally with the target audience and try to gain dependability from customers with well organized COVID-19 protocol.
  • Fifth scene will cover detailed information about the campaign on how people could donate a Junior Whopper burger to homeless and paramedics every time they place a purchase above $10. The donated burgers will be distributed to homeless shelters and front-liners every week and donation will be reported through Burger King's website.
  • In the ending scene the COVID-19 burger donation tagline "A Burger Today is a Burger to Share" will be presented and the Burger King logo will fades away as the commercial ends.
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