Case study on Shopee(data driven)

Case study on Shopee(data driven)

Storyboard Text

  • Good morning , I am Wei Teng, I had been working as an inventory manager for Y3 Street Empire, a small retail snacks product company.
  • Good morning, I am Camille, I would like to ask a few questions regarding to your experience of how did you used data analysis to improve business performance on Shopee. Before we start, can you introduce a little bit about yourself?
  • Great question, we started to use data-driven method to sell our products after the company had sold products on Shopee for one month.
  • Well, how long have they been using the data-driven method?
  • We use quantitative method, and get information through statistcs.
  • Next,how do they obtain data?
  • Lee Wei Teng had been working as an inventory manager for Y3 Street Empire, a small retail snack product company for around 1 year.
  • We analyzed the data from previous sales and listed out the products that most of the customers are finding .
  • How do they analyzed the data and turn it into insights?
  • Lee Wei Teng said that they started to use data-driven method to sell their products after the company had sold products on Shopee for one month.
  • We discover several new products that are suitable for the majority of customers.
  • What actions have they taken based on the data ?
  • She mentioned that they are employing quantitative methods and relying on statistics to get data. Data can be automatically extracted from Shopee, allowing the product to be identified.
  • Some of the products have shown a large increase in sales. My company's popularity has grown, previous customers have been retained, and more new consumers are visiting our store.
  • What were the resullts?
  • Lee Wei Teng analyze the statistics from previous sales, as well as listed out the products that the majority of consumers want to find in order to try to follow the trade in the future.
  • Based on the data, they discovered various new products that suitable to majority of customers and also the products that are related to what the majority of customers are looking for.
  • As the results, sales of several of the products of Y3 Street Empire have increased significantly. Y3 Street Empire's popularity grew, previous clients were retained, and more new customers are visiting their store.
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