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Storyboard Text

  • Economic Utility
  • Economic value is added to the product during production which helps marketing
  • Form Utility
  • Form utility transforms individual goods into one product for consumers.
  • Possession Utility
  • Possession Utility allows consumers to purchase a product to own with
  • The functions of marketing add value to a product which also adds economic value
  • Place Utility
  • Place utility involves selling products in places where it will be convent for consumers.
  • Beach store
  • Changing raw materials into usable goods or putting parts together to make them more useful.
  • Information Utility
  • Information utility is how information is spread to the customer.
  • The exchange of a product for money is possession utility .
  • Time Utility
  • Time utility is having a product available at the time you need it most
  • Place utility involves having a product where customers can buy it.
  • Information utility involves communication with the customer.
  • Time utility is having a product or service available at a certain time of year or a convent time of day.
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