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5 types of utility
Updated: 9/25/2020
5 types of utility
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Storyboard Text

  • Hmmm...I would like to start selling paint brushes!
  • I have to make sure that the brushes are good quality.
  • When I put my brushes in a good place...
  • They sell better!
  • The 5 types of utility By: Savannah Stroud
  • Of course!
  • My brushes sell better in the summer.
  • That's when people have time to paint things!
  • Form utility refers to how well a product or meets the customer's needs. Ex. having the brushes made with good wood.
  • Buy My Paint Bushes Today! They are -Good Quality Only -Made with real wood 8.99 -Have fine hair bristles -last a lifetime
  • To give my customers information about my paint brushes, I make ads about them.
  • Place utility refers primarily to making goods or services physically available to customers. Ex. a store like walmart.
  • When customers buy my product, they have to decide how to use it.
  • Ex. My paint brushes are mainly for canvases, but people might want them to pain their house.
  • Time utility exists when a company maximizes the availability of a product. Ex. selling my brushes in the summer
  • Do you have any more brushes?
  • Information utility is where you provide information about the product to your customers. Ex. making an ad about them
  • Possession utility is where customerschoice to use the product for the purpose it was made for or find a new way to use the product.
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