Ethos, Logos, Pathos by Taylor French

Ethos, Logos, Pathos by Taylor French
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  •  Ethos is an argument created by the character. This is one of the most important appeals of all.
  • Pathos is anargument based on emotion. It's important to form a sense of concern for youraudience emotions, then using it to helpyour argument.
  • Logos is an argument only based on logic. You use the others argumentto benefit yourself
  • "As a doctor, I am qualified to you that this course oftreatment will likely generate the best results
  • YAY!!!!
  • "If you don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?!"
  • WHAT?!?!
  • "The data is perfectly clear: this investmenthas consistentlyturned a profit  year after year, even despite of market declines in other areas
  • Hmmm okay i'll consider it
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