-Learn about class expectations -Get to know classmates and professor -Experience new ways of critical thinking and analysis
- Learn more about data and information collection technology used by marketers -Learn about different programs used to collect, store, and analyze information -Learn how to look at data, numbers, etc. and analyze them to draw conclusions that would be useful in the world of marketing.
- Experience how technology can be use to help marketers engage audiences -Virtual Reality / Augmented Reality and how they can be used by marketers -I think the school has a 3D printing lab which is something I am incredibly interested in seeing put to use
-Learn more about SEO and how it is used -Learn the skills necessary to get good at successful optimization -Where does SEO stand in the world of marketing: useful / not useful -What other online and web building skills should marketers be able to put into action
- What does it take to successfully produce a commercial or form of video advertisement -How much and what kind of planning does it take to produce a video advertisement? -What kind of research is conducted prior to producing a commercial?
-Social Media Marketing - advertisements, company accounts, how -How do companies engage with their audiences via social media? -What does it mean to develop a strong brand personality and how can you clearly communicate with that voice to your audience? -Customer service and social media