This is ridiculous! It has been happening for months already!
Crepes & Waffles Office
The competition is killing us!
Revenue: Decreasing Competition: Increasing
Sales have been lower than ever!
Crepes & Waffles Conflict
What should I do? Which solution will best benefits the companies business plan?
Our stakeholders are getting worried!
We need immediate solutions! This is in the way of our business strategy!
Should we reduce the size of our workforce?
Or how about reducing the cost of our goods provided since demand is so low?
How about market development?
Crepes & Waffles is a Colombian restaurant chain created by a couple of university students who had a vision for this company. This restaurant chain was created in 1980, however a lot of years later, it started to face problems regarding the number of customers that they received.
Finding a Solution
That is it! Market development is the best possible solution!
Here, the company started facing economic problems due to the lack of customers which is due to the fact of local competition from other restaurant food chains.
As the company finds itself at a bad economic decision, quick action and tactics (decision-making) needs and is currently taking place at Crepes & Waffles headquarters.
One year later...
In this scene, Camila, as the CEO of Crepes & Waffles, making her the highest-ranked executive in the company and with the responsibility to take major decisions, is taking the decision to access new markets worlwide, in hopes of making the company return to a stable and hopefully exponential economic state.
A multinational company is what we need to become to finally beat the competition!
Crepes & Waffles needs to access new markets!
Since the companies economy needs to be stabalized, expanding to Panama, Ecuador, Mexico, Spain and Chile, it would results in Crepes & Waffles being capable of entering a new market, therefore making their company officially a multinational company.
About time we expanded to other countries!
This is because these countries are familiar with our cuisine, however, we will be providing them with a different experience with some taste of our own!
Expanding to these countries is the perfect choice!
One year later, due to the expansion of Crepes & Waffles to becoming a multinational company, it is evident that it brought a lot of positive benefits to the company as this increased their total revenue (annual sales) and it brought the company to an overall great economic state once again.