How can Crepes & Waffles face the challenge of competition in their host co

How can Crepes & Waffles face the challenge of competition in their host co

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  • Crepes & Waffles 
  • I cannot believe this! Barely any customers!
  • Sofia
  • This is ridiculous! It has been happening for months already!
  • Crepes & Waffles Office 
  • The competition is killing us! 
  • Revenue: Decreasing Competition: Increasing
  • Sales have been lower than ever!
  • Crepes & Waffles Conflict
  • What should I do? Which solution will best benefits the companies business plan?
  • Solutions
  • Our stakeholders are getting worried!
  • We need immediate solutions! This is in the way of our business strategy!
  • Should we reduce the size of our workforce?
  • Or how about reducing the cost of our goods provided since demand is so low?
  • How about market development?
  • Crepes & Waffles is a Colombian restaurant chain created by a couple of university students who had a vision for this company. This restaurant chain was created in 1980, however a lot of years later, it started to face problems regarding the number of customers that they received. 
  • Finding a Solution
  • Valeria
  • That is it! Market development is the best possible solution!
  • Here, the company started facing economic problems due to the lack of customers which is due to the fact of local competition from other restaurant food chains.  
  • Taking Action
  • Panama
  • Jessica
  • Camila (CEO)
  • Chile
  • As the company finds itself at a bad economic decision, quick action and tactics (decision-making) needs and is currently taking place at Crepes & Waffles headquarters.
  • One year later...
  • Revenue: Increasing
  • In this scene, Camila, as the CEO of Crepes & Waffles, making her the highest-ranked executive in the company and with the responsibility to take major decisions,  is taking the decision to access new markets worlwide, in hopes of making the company return to a stable and hopefully exponential economic state. 
  • A multinational company is what we need to become to finally beat the competition!
  • Crepes & Waffles needs to access new markets!
  • Since the companies economy needs to be stabalized, expanding to Panama, Ecuador, Mexico, Spain and Chile, it would results in Crepes & Waffles being capable of entering a new market, therefore making their company officially a multinational company. 
  • About time we expanded to other countries!
  • Ecuador
  • Spain
  • This is because these countries are familiar with our cuisine, however, we will be providing them with a different experience with some taste of our own!
  • Mexico
  • Expanding to these countries is the perfect choice!
  • One year later, due to the expansion of Crepes & Waffles to becoming a multinational company, it is evident that it brought a lot of positive benefits to the company as this increased their total revenue (annual sales) and it brought the company to an overall great economic state once again.
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