argument by character , employs the persuaders personality, reputation, and ability to look trust worthy.
what is ethos ?
I taught my children that lying isn't just wrong, it's unpersuasive. An audience is more likely to believe a trustworthy persuader, and accept his argument.
what is logos?
Logos is argument by logic. Logos would be the brainy one
The big sister who get top grades in her high school. It doesn't just follow the logical rules; instead, its techniques use what the audience itself is thinking
what is pathos?
pathos is argument by emotion
The siblings others disrespect but who gets away with everything. Logicians and language snobs hate pathos, but Aristotle himself - the man who invented logic- recognized his usefulness .You can persuade someone logically, but as we saw in the last chapter, getting him out of his chair to act on it takes something more comfortable