"A city is its people. It's a system meant to organize people. It's a reflection of a community's values and way of life.(Potential for voice over)
Welcome to City Lab
Atelier d'innovation sociale
Shots of different scenes of Ottawa (b-roll) - ideally always including PEOPLE, perhaps even close-ups (from the back, someone reading, family playing with children, etc) Urban shots (streets, cars, stores) / Potential location: Preston St.Tourism/Capital City/Landmarks/placemaking (nothing too cliché) / Potential location: Dows Lake, cycling path, Canal, park Green space/agricultural component/Ottawa way of life / Potential location: Experimental Farm
A new way of engaging your city
"City Lab is an opportunity to connect and work on a real-life case study... Over the next 6 weeks..."
Shot of Atelier entrance (with or without Atelier signage)Shot of someone entering Following the person inside the building