Live Action Video (What is Lytics?)
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My name is Bill, and I hate turtles.
Hey, Frank! I think you'd really like this painting of Turtles.
I can't even do my job correctly. I need to get help.
The tutor's office
A marketer interacts with a customer, but he shows him the wrong items, and can't remember his name.
Marketer contemplates what went wrong, and realizes he needs to get outside help.
Hey, Bill. I think you'd like this picture of a shark.
Wow, you're right! I'm gonna be a customer for life
The marketer goes to a "data tutor" to learn more about his customers to be able to connect personally with them
The marketer continues his research with the help of the tutor
Runs into Bill again, and gets it all right. He knows his name, and shows him the right products.
Realizes he is now a success, and begins to think about how much he has changed
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