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Updated: 10/4/2020
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Storyboard Text

  • The Economic Utility of Shoes.
  • Form Utility: Workers in factories get the materials for making shoes and create them using machines.
  • Place Utility: Mike wants the latest and greatest shoes to play basketball in. He visits his local Sports Retailer and sees his favorite players latest shoes.
  • Time Utility: Mike saw various versions of the shoe and couldn't decide which one to get. However, he noticed this shoe was a summer collection and saw blue, brown, and bright red.
  • Information Utility: a commercial in the store shows his favorite player discussing the features of the shoe and how it will make you a better player;
  • Possesion Utility: The shoe is bought and now Mike owns it.
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