A competition will be held amongst o2 customers to be apart of the o2 priority party. This will be held at an a major o2 arena in Britain where there will be a line up of live acts. A benefit that is gained from o2 priorities.
There will also be discounted food via the o2 priority app. This will advertise the benefits customers can recieve once signed up to the phone company.
At the end of the evening, some participants have a chance of winning prizes. For example a free phone, a couple months free on a contract or vip tickets to any event in an o2 arena. This will build a great brand name for o2 and create an amazing experience for their customers.
The audience then witness him walking into his own store to finish the last line of the song. Previous characters from before are also shown purchasing items from his shop.
The musical score is still playing in the background. The greengrocer narrates "support your independent greengrocer today."