Well... there is a great competitor in the market who took our customers and clients.
Our sales has been reduced by 50% in the last few years, how could this happen?
Who is that?
How should we take the customers back?
Well...We need a new strategy plan. The market may have agreed on that eBay is no longer as good as the past, and we have to change their mind. Fisrtly, we should reduce the number of employees in our least profitable divisions and focus on the most profitable divisions. Secondly, we were proud of our bidding system, but customers are not ensured by the product quality, since the grading system is too weak to supervise bad sellers.
Here is a 3-year strategy plan: 1. Use funds to support and promote sellers; 2. Aim to reduce negative comments by 60%; 3. Re-design the evaluation system and aviod over-comment; ......
This sounds worth trying. Write me a detailed plan about this, especially the goals for the marketing division.