The main character explains what the video is going to be about and shows some people walking around. These are your potential customers
What is the "funnel"?
Shows how one customer is still thinking about a need they have, while another has already decided what they want and who they will buy from. Two stages of the journey.
Sales funnel for sales
Sales and CM are two fundamentally different ways to get customers. CM tries to help while sales seeks to convince. These two ways of doing things need to totally differing approaches.
Sales funnel for CM
Sales and marketing have two separate funnels (they can interoperate) and two sets of data at play. This results in two different outcomes for your potential customers.
The sales funnel normally has shouty people trying to get your attention. Think billboards, adverts and bus hoardings. You enter the sales funnel because you were convinced into it. What does it look like in the sales funnel? Here comes a customer now!
In the sales funnel people will try to convince and convert you by using telling you how good their product or service is. Why you should buy it and how yours is better than the competition.