Ethical Dilemma Business Orientated

Ethical Dilemma Business Orientated
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Storyboard Description

iPhone admits to deliberately slowing down phones without the customers consent.

Storyboard Text

  • So is mine?? And I only bought it 8 months ago!
  • My phone's being so slow?! Something needs to be done about this. 
  • Dozens of iPhone owners are taking Apple to court over its disclosure that it slowed down old phones to preserve battery life.
  • Apple faces multiple lawsuits for slowing down phones. 
  • We apologize. We have never-and would never-do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive costumer upgrades. 
  • Our goal has always been to create products that our costumers love, and making iPhones last as long as possible is an important part of that. 
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