Consumer behavior -1

Consumer behavior -1

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Storyboard Text

  • Kiosk Kiosk
  • Man vs Machine
  • Friends 
  • What do you guys want to get?
  • what do you want to order?
  • How may I help you?
  • Time spent at each station
  • 10 minutes passed... 
  • Hmm..what should i get
  • I want a big Mac and a fish burger
  • How may I help you?
  • 1 minute
  • Fast food chain for everyone
  • Strategy --> change behavior
  • Mobile ordering
  • Friends tend to order together. No matter by the counter or by kiosks
  • Strategy --> change behavior
  • Mobile ordering
  • People tend to spend more time on kiosk than at the counter
  • Posters promoting mobile ordering
  • Billboard promoting mobile ordering
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