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  • One group called the 'model-reward' watched a film where a model would verbally a physically abuse the doll.
  • This group witnessed the model being rewarded for their actions with rewards such as fizzy drinks and sweets, as well as being called a 'strong champion'.
  • Afterwards the children were sent to a room in which they couldn't play with any toys for 10 minutes top aggravate them, followed by 10 minutes in a room with a Bobo doll. The children in this group and the 'no consequences' group all showed high signs of aggression and abused the doll.
  • The second group was the 'model-punished' group where a model would verbally a physically abuse the doll.
  • The children would see the model be punished for their actions and being told off for 'picking on the clown'.
  • After a further 10 minutes in a room with toys they couldn't play with they entered a room with a doll but all refused to abuse it. This was out of fear of punishment, but if they were offered a reward all participants hit the doll.
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