Karpelenia Fallacies

Karpelenia Fallacies
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Storyboard Description

False Authority

Storyboard Text

  • GOLD BOND
  • So Shaq, how would you feel about endorsing Gold Bond?
  • GOLD BOND
  • I would love to endorse this product.
  • Buy Gold Bond.  The spray keeps you cool.  The lotion keeps you moisturized.  It's a great product.
  • GOLD BOND
  • Do you actually know what the product does other than how it feels?
  • No, I'm not a scientist or anyone that helped produce Gold Bond.
  • GOLD BOND
  • Then why are you even the spokes person for Gold Bond
  • Because I'm well-liked and respected both as an athlete and a person.
  • GOLD BOND
  • It seems that Gold Bond has created the fallacy of False Authority by having Shaq endorse their product.
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