Neptune is a company that sells premium seafood. But now due to new fishing rules, we have too much supply.
Rita Sanchez - Sales Director
Although demand is high, inventory keeps growing, should we lower the price?
Rita, if we lower the price and cause a price war, we may lose our gold seal of approval from the Seafood Processors Association.
Nelson Stowe - Legal Counsel
Actually, I think Rita's other idea of creating a new brand at a lower price point will allow us reach a wider market without cannabalizing existing sales
Pat Gilman- Head of Institutionalized Business
As long as we keep the new brand differentiated with Neptune, sell it at widespread supermarkets that are not selling the existing Neptune Gold brand, it will appeal to new customers that wants high quality at a low price