Assignment
Updated: 6/12/2020
Assignment
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Storyboard Text

  • Jim Hargrove - Marketing Director
  • Neptune is a company that sells premium seafood. But now due to new fishing rules, we have too much supply.
  • Neptune Gold
  • Premium
  • Rita Sanchez - Sales Director
  • Although demand is high, inventory keeps growing, should we lower the price?
  • Rita, if we lower the price and cause a price war, we may lose our gold seal of approval from the Seafood Processors Association.
  • Nelson Stowe - Legal Counsel
  • SeafoodMarket
  • Potential Conversions
  • Other Meats
  • Actually, I think Rita's other idea of creating a new brand at a lower price point will allow us reach a wider market without cannabalizing existing sales
  • Pat Gilman- Head of Institutionalized Business
  • As long as we keep the new brand differentiated with Neptune, sell it at widespread supermarkets that are not selling the existing Neptune Gold brand, it will appeal to new customers that wants high quality at a low price
  • Northern Aqua Classic by Neptune
  • Now that's an idea worth fishing for!!!
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