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  • Purpose: utilise emotional appeal, by showing how Ah Mei's hard-earned savings were all lost in an instant due to a moment of gullibility
  • Purpose: show a possible way of getting scammed
  • 3 weeks later...
  • "Why hasn't my washing machine been delivered?"
  • Ah Mei is 71 years old and lives alone in a one-room HDB flat. She works as a cleaner to earn a living.
  • Purpose: create empathy 
  • After 3 weeks...
  • Ah Mei decided to purchase a washing machine as she found a good deal online. It was scheduled to be delivered 2 weeks later.
  • Purpose: educate the elderly
  • Her washing machine wasn't delivered to her house after 3 weeks. She called the seller, who requested another $500 for express delivery. Without thinking much, she agreed.
  • Purpose: provide the elderly with useful information and further publicise the website
  • Her washing machine still wasn't delivered after another 3 weeks. The seller was uncontactable. She breaks down into tears as she had lost all her savings.
  • Li Nanxing, a local celebrity shares tips on how to identify cyber scams.
  • When in doubt, call: 1800-722-6688 Find out more about scams at: www.scamalert.sg
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