Stress, fluency, vulnerability


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Storyboard Description

Stress, etc

Storyboard Text

  • Last quarter, consumer perception of our brand shifted from neutral to negative. However this quarter there has been a significant decrease in negativity and more neutral views now predominate.
  • I don't have time for this crap!
  • The weak spot in the customer journey is delivery times. Our competitors offer a choice of day and a 1 hour window. Customer satisfaction will rise if we follow suit.
  • But will it be worth the expense?
  • I wanted to talk to you about how insight can help optimise our product range.
  • I forgot to read up on what's in our product range. Now it'll be all round the office that I don't have a clue.
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