Keep Upper Park Wild

Keep Upper Park Wild

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Storyboard Text

  • Slowly pan over images of Upper Bidwell; Light and Peaceful background music;
  • KEEP
  • WILD
  • Abby comes on and talks about what this movement IS and what it is fighting against. (source from
  • intro to bumper stickers, heading to PULLINS CYCLERY in downtown chico to talk to someone about the "Keep Upper Park Wild" bumper stickers they sell.
  • Remind our audience that Keep Upper Park Wild has been around since the early 2000's--while doing some research we found a similar campaign in "keep tahoe blue" that has used that slogan since the 1950's. Talk about how it is very possible that this rhetoric was virally distribtued and adapted to the upper park area. --have pics of the keep tahoe blue stickers and the lake itself.
  • end with pics/footage of upper park and tahoe and reiterate again where to buy the bumper stickers that support these two causes.
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