Marketing Concept

Marketing Concept

More Options: Make a Folding Card

Storyboard Description

This storyboard does not have a description.

Storyboard Text

  • Another thing to remember is that you should try to be involved with self-promotion. It's a simple way to create free publicity and it keeps your business in the minds of others.
  • Personal selling is a direct communication between a prospective buyer and a sales representative. The sales representative typically attempts to influence the prospective customer's buying choices.
  • Features are physical capabilities/characteristics of the product, benefits are advantages that could result from those features.
  • To influence the prospective customer you must know the difference between features and benefits.
  • The topic of self-promotion also arises between the three.
  • Customers are also influenced by rational buying decisions -the decisions that are based on logical reasoning. These decisions can be supportive of safety, quality, durability and more.
  • The two students also get to hear about the process of personal selling.
  • In addition, they are influenced by emotional buying decisions that are based on the desire to have a specific product or service. These motives can include feelings, beliefs, and attitudes. Such as fear, for an example.
  • Ms. Thomson even explains the difference between features and benefits.
  • Well, that's all to it. I hope you learned a lot and I hope you get a great mark on your project.
  • Thanks, Ms. Thomson! We learned so much! 
  • Basima and Janjot now tackle the different kinds of decisions that consumers face.
  • Next, Ms. Thomson outlines how emotional buying decisions are different.
  • The girls finally gain enough information for their assignment and they thank Ms. Thomson for her help.
More Storyboards By janjot
Explore Our Articles and Examples

Try Our Other Websites!

Photos for Class – Search for School-Safe, Creative Commons Photos (It Even Cites for You!)
Quick Rubric – Easily Make and Share Great-Looking Rubrics
abcBABYart – Create Custom Nursery Art