Marketing Concept

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  • Another thing to remember is that you should try to be involved with self-promotion. It's a simple way to create free publicity and it keeps your business in the minds of others.
  • Personal selling is a direct communication between a prospective buyer and a sales representative. The sales representative typically attempts to influence the prospective customer's buying choices.
  • Features are physical capabilities/characteristics of the product, benefits are advantages that could result from those features.
  • To influence the prospective customer you must know the difference between features and benefits.
  • The topic of self-promotion also arises between the three.
  • Customers are also influenced by rational buying decisions -the decisions that are based on logical reasoning. These decisions can be supportive of safety, quality, durability and more.
  • The two students also get to hear about the process of personal selling.
  • In addition, they are influenced by emotional buying decisions that are based on the desire to have a specific product or service. These motives can include feelings, beliefs, and attitudes. Such as fear, for an example.
  • Ms. Thomson even explains the difference between features and benefits.
  • Well, that's all to it. I hope you learned a lot and I hope you get a great mark on your project.
  • Thanks, Ms. Thomson! We learned so much! 
  • Basima and Janjot now tackle the different kinds of decisions that consumers face.
  • Next, Ms. Thomson outlines how emotional buying decisions are different.
  • The girls finally gain enough information for their assignment and they thank Ms. Thomson for her help.
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