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Why Starbucks Failed in Australia?
Updated: 9/11/2020
Why Starbucks Failed in Australia?
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Storyboard Text

  • Son, do you want to hear a story?
  • It is a story of why Starbucks failed here in Australia.
  • Why Starbucks Failed in Australia?
  • Yeah, what is the story all about?
  • Hmmm, that's interesting!
  • Starbucks can be found all over the world.
  • Gloria Jeans Coffee
  • It launches 76 markets and has 28,000 locations all over.
  • Starbucks Cofffee
  • Gloria Jeans Coffee
  • There is one continent that was uninterested in the coffee giant. And that continent is the Australia which is one of the toughest markets to break into.
  • Despite on how largely vast Starbucks on the other countries.
  • Starbucks Coffee
  • Because of how tough it is to get into the market in Australia, 2/3s of the store of Starbucks closes in the year 2008.
  • Closed
  • Starbucks Coffee
  • Well because they thought that they can roll out their business, just like how Starbucks manage to grow to the other branches without the need of changes.
  • And..
  • So what really went wrong of Starbucks in Australia?
  • Starbucks Coffee
  • ..they keep launching different branches in different location.
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