Don't get too excited because there were regulations on alcohol set by the government
To ensure the integrity of the industry, the FAA Act includes provisions to: "Require a permit for those who engage in the business as a producer, importer, or wholesaler of alcohol beverages; Issue, suspend, and revoke permits"
To protect consumers, FAA Act provisions "Ensure that labeling and advertising of alcohol beverages provide adequate information to the consumer concerning the identity and quality of the product; Require that alcohol beverages bottlers and importers must have an approved certificate of label approval (COLA) or an exemption certificate before the product may be sold in the United States"
The FAA Act includes provisions to preclude unfair trade practice. These provisions: Regulate the marketing promotional practices concerning the sale of alcohol beverages; regulate practices such as exclusive outlets, tied house arrangements, commercial bribery, and consignment sales.