Joey starts to narrate his own life: he tells us how he is an unhappy despite being a very sucessful CEO and having everything anyone could dream of
Joey discovers an APP that uses his data to advertise products, he starts to buy things compulsively, things that he does not need, but it makes him feel a bit happier
His buying addiction is becoming more and more serious, he does not even lift his head from his phone anymore, the APP has him hooked.
Everything in his life starts to fall appart, and the tiny little things that use to make him happy are now uneficient and, not only he can't stop buying things to feel the rush he needs but he also starts to lose focus on what is really important.
His family and friends are trying to intervene, but he does not want to listen and face his problems, he is in complete denial, like any addict at the beginning.
He is left alone, surrounded with the things he acquired during the short time period of his downfall. He realizes he is alone and decide to buy one last product on the APP. A 'suicide KIT'.