Steps to Selling Suitcases

Steps to Selling Suitcases

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Storyboard Description

Jenny & Colin

Storyboard Text

  • Getting Ready to Sell
  • All About Suitcases
  • Feature-Benefit Selling
  • Prospecting
  • The Suitcase Store
  • Rob is opening a shop that sells suitcases. His newly hired employees have varying levels of expertise, so he is holding a meeting to share his knowledge about the products. He tells the employees about the product features, along with the best technique to sell each product. He informs them about how products will be displayed and promoted.
  • The employees greet customers, offering product information. Employees tell customers about the durability of the suitcases, including the materials used. They tell about the features like extra pockets, wheels, and handles. When customers ask further questions, they are able to share more knowledge about the product and promotions. 
  • Rob hands out flyers to people in front of his store. If they come back or reach out, he sends them further information through e-mails and phone calls. He hands out the flyers in front of a competitor's store and in front of a travel agency to attract as many customers as possible.
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