Scene 1: A couple walks into the IKEA store with the intention to purchase furnitures for their new house
Scene 2: The couple came across their ideal concept of a living room but are too shy to test out the furniture as there are too many people walking around.
Scene 3: They saw a huge poster promoting the IKEA Apartment right in front of them some distance away.
Scene 4: They searched online and were thrilled to find out the possibility of “EXPERIENCE BEFORE YOUR PURCHASE”and decided to book for a stay.
Scene 5: They went to the IKEA Apartment for a short staycation as they were craving for a short break from work as well.
Scene 6: They were totally satisfied with their stay at the IKEA Apartment as they not only tested out the furniture that they were considering to purchase but also enjoyed a full-fledged hotel experience at a reasonable price.