Based on the ethnographic research, Team Monarch found that Boise residents find the Hefty EnergyBag Recycling Program confusing and inefficient.
No More Sorting
Residents find the sorting process for the Hefty EnergyBag program confusing. Which plastics go into which bin?
Plastics Processed & Used Locally
Boise residents don't have the time to learn, identify and properly sort the various recyclable plastics.
Recycled Plastic Used in Pathways & Roads
How cool! I can see my recycling efforts have been put toward improving the Greenbelt!
Our research indicated more people would recycle if it was easier. Our solution requires no sorting by Boise residents with a single collection bin for all recyclable plastics.
Plastics will be processed and made into a product which can be used as an ingredient in asphalt and concrete.
Post consumer plastics will be utilized as a bonding agent in asphalt which creates a more durable and longer-lasting Greenbelt. Once proven successful, this can be expanded to improve the roads in Boise.