A third of Singaporeans have thrown away clothing after wearing it just once
Narration: So why is this happening? Fast fashion focuses on speed and low cost in order to deliver frequent new collections inspired by catwalk looks or celebrity styles.
Narration with person (and Animations): A third of Singaporeans have thrown away clothing after wearing it just once
Action: Teenager rummaging for clothes. Narration: In less than 20 years, the volume of clothing Americans toss each year has doubled from 7 million to 14 million tons, or an astounding 80 pounds per person.
Narration: Since the 1980s, fashion retailers have been increasing the turnaround of fashion trends, which in turn increases the rate consumers throw away clothes. The life cycles of consumer products shortened by 50 percent from 1992 to 2002.