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Storyboard Text

  • Utility
  • Economic utilities refers to the ability of a good or service that satisfies a consumer's needs
  • Form utility
  • Place Utility
  • Time utility
  • Motorcycles can be sold in all seasons except winter.
  • A product's form is whatever is tangible - can be touched 
  • Information Utility
  • Place refers to the location in which the product is found
  • Possession Utility
  • Time refers to the time that a product is sold
  • Involves communication with the consumer
  • A motorcycle comes with a owner's manual.
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