Week-5 Team-A

Week-5 Team-A

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Storyboard Description

Public Relations Southwest Airline PR Campaign for Internet Security

Storyboard Text

  • At 9am on May 22nd, 2016, the SkyWest board of directors meet swiftly to discuss the current crisis at hand
  • An emergency company-wide meeting followed by a Q & A with the CEO will help drive back uncertainty, and reorganize company goals to meet these new set of circumstances.
  • In an effort to defend against further attacks, the security team has restricted all unnecessary access to the SkyWest systems. The SkyWest website, inflight wifi, and the SkyWest mobile app have all been disabled until firmer security measures are in place.
  • The crisis is taken to social media and discussed to ease the minds of the public and address the solutions to lock out unauthorized access.
  • Risks are assessed to determine the proper response to the employees of Skywest Airline to keep the flights as scheduled.
  • As the risk is resolved, passengers can safely arrive at their vacation destinations and enjoy a worry free trip. The small window of opportunity has been successfully achieved and the risks shuttered out with advanced security measures.
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