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  • can you get me the metrics for the prelaunch social media campaign?
  • OK.
  • 0.1 0.0006 3 4 1 5.35 CPA CPM 3.5 4.2 1
  • ok, let's see...
  • damn it, i don't know what to respond, this is not marketing any more, it is rocket science...
  • i don't get the numbers, i will have to improvise during the meeting again...
  • so, on our social media campaigns our CPM is 1€ while our CPA for social leads is 5€
  • that means more money or less money for us?
  • the numbers are cool... but what it really means?
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