Sporting Goods

Sporting Goods

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Storyboard Description

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Storyboard Text

  • Customer is looking to play in a hockey again after a 5 year break but needs new equipment
  • Customer goes to Dick's Sporting Goods but feels wasteful buying new, over engineered protective equipment
  • Dick's Sporting
  • Customer decides to check out lower cost alternatives but is uninterested in old, sweaty equipment
  • Play-It-Again Sports
  • Hockey pads from 10 years ago on Sale!
  • Customer seeks alternatives from Dick's Sporting Goods and Play-It-Again Sports
  • Search: Sustainable Sports Equipment Brands
  • Finds company website and feels better about buying equipment
  • Sustainable, stylish sports equipment
  • Company Vision: High performing, sustainable protective sports equipment made from sustainable material and recycled material
  • Customer plays hockey for the first time in 5 years
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