Chocolate Line Project

Chocolate Line Project

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  • Roza Sweets Summer 2018 Ice Cream Line Meeting
  • Tea Flavours
  • Patterned Popsicles
  • Chocolate Flavoured Ice Cream
  • Ice Cream with Fruit Pieces
  • Smoothie Flavours
  • - Brands are reluctant on collaborating - Costs are too high - How does our campaign stand out?
  • With summer right around the corner, the team at Roza Sweets, a new start-up, was asked to brainstorm creative ideas for a new ice cream line that would help the company increase sales.
  • The members shared ideas for the upcoming launch and focused on collaborating with developed brands in the food industry. After discussing each idea, the team decided on introducing a chocolate line, which consisted of chocolate ice cream that is made with famous chocolate bars.
  • As they began developing the plan for the chocolate launch of the ice cream line, the team dealt with various problems, such as getting rights from the chocolate brands to use their products. As a result the team became very frustrated and unmotivated. 
  • The team noticed that they were not as productive as they were in the beginning stages of the project, and therefore decided to hold a social event with the team at a dinner restaurant. The members also decided to help each other on their parts, so no one felt overwhelmed.
  • The social gathering motivated the entire team to start working hard again. They continued to the chocolate line plan until the day of their presentation to the CEO of Roza Sweets.
  • After the presentation, the CEO of Roza Sweets was very excited about putting the plan into action.
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