Marketing 1

Marketing 1
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Storyboard Description

Project describing how I am selling a costume dress.

Storyboard Text

  • Economic utility is when a company is able to appease the demands of a consumer.
  • Economic Utility
  • Form
  • This dress is made with real silk in a factory.  It is also made in a variety of sizes.
  • Place
  • The dress is brought to a Party City and placed in the women and girls' section.
  • I am selling this costume dress.  I am selling it at Party City.
  • Time
  • This product can be sold year-round.  However, it will sell more during the Halloween season.
  • Form utility is how the product is designed and made.
  • Information
  • This dress will come with instructions on how to wash it.  It will also have information on the material it is made out of.
  • Place utility is finding the right location for a product to be sold.
  • Possession
  • Customers can pay for this dress using paper money, credit/debit cards, and Apple Pay.
  • Time utility is displaying a product at the appropriate time of year in order to make a higher profit.
  • Information utility is informing consumers about important advice or instructions regarding the product.
  • Possession utility is the variety of ways a company allows a consumer to purchase their product.
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