Problem: Big Dipper Ice Cream needs to increase sales in the winter months
Process: Conduct Ethnographic research by conducting interviews with owners, non-customers and some existing customers. Creating empathy map, character profiles and jobs to be done
Opportunities: Consumers want to reminisce and relax while enjoying a scoop. Desire happy feelings, nostalgia and reinvent the way way consumers see ice cream in the winter
Brainstorm: List Top 3 ideas to improve sales: 1. Events 2. Ice Cream delivery 3. Grocery stores
Jobs to be done: 1. Provide an offering of healthy/satisfying treats year round to bring in customers over winter. 2. Create an atmosphere of community involvement built with love, kindness, and purpose
Solution Event Based Approach: Create and Market events to capture untapped opportunity. Holiday parties, ice cream making parties, socials, date nights are perfect events to bring in more customers in the winter months!