Eduardo is a street vendor and business isn't so good.
My pizzas are muy delicious but I can't get any cheese to top my pizza. This means I can't feed my hungry customers.
Eduardo has a bright idea. He logs in to the Cheese Me Now app which allows him to order directly off Fonterra's suppliers.
Eduardo can order Fonterra products he needs and connects up with Rafael who picks it up from the Fonterra DC and races it to Eduardo's street stall.
Olá Rafael! Thank you for dropping off my order. You've saved the day.
Thank Fonterra! Their app means I can connect up with vendors and restaurants and deliver products straight to them - and pay-as-you-go means I don't have to worry about carrying cash or getting lost.
The ease and safety of ordering and delivering cheese and other products online allows Eduardo to grow his business, and keeps Fonterra on as a supplier.