comic strip for marketing 11

comic strip for marketing 11

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  • Hey Mike! We began our Ice Tea, So Fresh. Now all we need is a game plan for the design of our bottle.  
  • Oh Jim! You're so right! We need a design that is memorable, to attract the consumers.
  • - Package Functions     -protects product from dirt, germs, air, tampering, etc. - easily opens for convenience  - traditional see through glass bottle 
  • Consumers tend to buy one product instead of another because of how it looks. We need a good package design with functions and good looks.
  • - Consumers need to be able to easily drink out the bottle.
  • Lets make the packaging red and yellow. This will attract customer toward the drink.
  • And also, by improving the quality we'll have more customers and make greater profits.
  •   PATHOS " Drink Good, Feel Great " ETHOS 9 out of 10 name brand super markets, recommend So Fresh as your go to summer drink. 
  • We need our product to appeal to consumers emotions and ethics.
  • Ooh Yes! we need to engage consumer into our product.
  • The 4 P's Product- Good quality, interesting design. Promotion- Lifestyle advertising. Price- $2.50/500mL Place- North American Super  Market
  • This is it..this is our game plan!
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