Marketing - Online Purchase (7 steps of selling)

Marketing - Online Purchase (7 steps of selling)

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Storyboard Description

Online purchase- You are looking to buy a pair of sneakers, show going on the website, look for 3 different pairs and comparing them. When you’re checking out your cart, show the price, discount, sales tax, and shipping cost. EXAMPLE (can’t use this) Item $100 - 10% discount + 7% sales tax + $25 shipping= $121.30 7 steps- Approach, Determine needs, Present Product, Handle Objections, Close sale, Build a relationship

Storyboard Text

  • Step 1: Approach
  • "What is this link?" "WHAT?!! Nike's for 55% off for one pair" "Wait, Vans are also 30% off too." "HOLD UP!!" "Wait, jeezy's are 45% off?! Limited edition only?"
  • Step 2: Determine Needs
  • Well, my girlfriend actually wants a pair of shoes, but she doesn't care which ones, so I guess it's up to me to choose.
  • Step 3: Demonstration
  • There are different colors and sizes. "Hmm, lemme see. Yellow looks nice but green looks better on the vans."
  • Step 4: Answer Questions
  • "Wait, let me look at the review and help section. So I know how to order this pair of shoes." "How much is the shipping fee?" "How many days's will it take for the item to arrive?"
  • Step 5: Suggestion Selling
  • Oh wow, someone just sent me an email and said that if I order another pair of vans, I would get 35% off the total cost and the shipping fee would be for free. "Yes, I would accept that deal because I am low on budget too." 
  • Step 6: Close the Deal & Follow Up
  • Hey, I am Jayden. And I'm delivering the items. Uhh, 2 pairs of shoes, right? Okay if you could sign here to close the deal.
  • Okay, the shipping fee will depend on where you live at. "I live in New York." It will depend on when you order the item and where you live. "I will order this tomorrow."
  • "Hey, Thanks for accepting the deal, the product will arrive in about 3 days." - Brian
  • Wow, the purchase actually came earlier than expected. Thank you so much!! I can't wait to surprise my girlfriend for her birthday. And yes, again Thank you.
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