Why? Why not?
Links to motivations or drivers
Tipping point/critical juncture
Who will use this?
Why? (reasons for adopting)
Why not? What's stopping you..
Create a persona for the average user. Include unmet needs & behaviour drivers.
Underlying motivations & drivers
List / describe reasons such a person would adopt our solution?
List / describe the barriers to adoption. This can include: •Attitudes & mindset •Behavioural patterns • Access or other structural barriers • Norms or other cultural barriers
What existing motivations or underlying drivers could we link to our solution?
Where is this person's tipping point? What encounter or event could be pivotal in driving change?
What consequences or implications may arise once this persona adopts our solution?
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