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  • They argue that firstly, observation of an emergency situation creates an emotional arousal in bystanders. This arousal may be perceived as fear, disgust or sympathy, depending on aspects of the situation.
  • Costs of helping, such as effort, embarrassment and possible physical harm;Cost of not helping, such as self-blame and perceived censure from others;Rewards of helping, such as praise from self, onlookers and the victim;Rewards of not helping, such as getting on with one's own business and not risking the possible costs of helping.
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