Marketing

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  • 1. Problem
  • 2. The gap
  • This is taking too long!
  • 3. The idea
  • Christina has just finished her weekly shopping and would like to grab a coffee on her way out. When she walks into Cafe Brown, there is a long queue.
  • 4. The solution
  • Café Brown Food & beverage pre-order 
  • Christina is upset because she has to get home and wanted to quickly grab a coffee. However, there seems to be a longer wait than she expected.
  • 5. The solution
  • Christina suddenly remembers that her friend told her about Cafe Brown’s new app. She sits down, while everyone else is still in line, and opens the app.
  • 6. The solution
  • I will never forget to pre-order through my app again!
  • The app is a replication of Cafe Brown’s menu and lets Christina order her desired products. She can simply pay through the app and her order will be sent to the Cafe’s system.
  • Breakfast Lunch Dinner Snacks Hot beverages Cold beverages
  • Once her order is done, she gets a notification on her app and can simply collect her order at the counter, leaving the other customers wondering why she did not have to wait in line.
  • Why is she skipping the line?
  • From now on, Christina will always order her coffee before or during shopping by simply using her Cafe Brown app to avoid long waiting times
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