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  • Ethos
  • We are not enemies, but friends...
  • ...to heal the divides that have held back our progress. Like Abe says we are friends!
  • Pathos
  • "And tonight, I think about all that she's seen throughout her century in America— the heartache and the hope; the struggle and the progress; the times we were told that we can't, and the people who pressed on with that American creed: Yes we can."
  • Logos
  • "And above all, I will ask you join in the work of remaking this nation the only way it's been done in America for two hundred and twenty-one years—block by block, brick by brick, calloused hand by calloused hand."
  • Barack Obama references a quote from Abraham Lincoln in his presidential victory speech. "As Lincoln said to a nation far more divided than ours, "We are not enemies, but friends . . ." At this point in his speech  Obama is talking about the divides in our changing nation, here, where he used Abe's quote he is using ethos. He uses Lincoln , a credible source to make himself more trustworthy and credible.
  • Obama shares the story of the 106 year-old voter named Ann Nixon Cooper. Using storytelling in a speech employs pathos. Obama uses this example of this little old lady, to tug on the heart strings of the American  people. To appeal to them emotionally.
  • Here Obama appeals to the audiences logic by employing logos through a comparison, or metaphor. He doesn't mean they will literally do it brick by brick, but adding this comparison adds a deeper meaning and makes his point more clear to the audience.
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