L'Oréal #10YearChallenge Storyboard

L'Oréal #10YearChallenge Storyboard
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Storyboard Description

A commercial to educate consumers about how L'Oréal has been becoming more sustainable and how consumers can do their part

Storyboard Text

  • L'Oréal has always been about making beauty accessible to all people
  • Explain purpose of challenge (positive ageing) and how L'Oréal has played a role in it
  • #10YearChallenge
  • L'Oreal 10 years ago: used microplastics and excessive packaging and had high emissions 
  • Explain L'Oréal challenge: setting and meeting 5 year sustainability goals 
  • L'Oréal's #10YearChallenge
  • L'Oréal today: show all the changes they've made through meeting and exceeding their sustainability goals
  • UN: only 12 years left to dramatically change our habits before the damage is irreversible Call to action: "What's your #10YearChallenge?"
  • What's your #10YearChallenge? Share to your social media and tag us: #L'Oréal
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